Cosmopolitan Beauty and Tech School Visual Identity

Cosmopolitan beauty and tech school is a academical educational organization that focus on cosmetology and esthetic program. Its growth showed the need to create an brand identity through designing consistent and coherent visual identity.
Using a simple graphic that represent hair, authenticity and personality was created to add value to the brand which was essential for the school’s growth. The project achieved the normalization of the visual identification system in its entirely including the design and development of graphic materials.

Sketch

Typeface exploration